The Jason Foundation (JFI), Acadia Healthcare, and the American Football Coaches Association (AFCA) have partnered to launch Coaching Minds Changing Lives (CMCL), a groundbreaking initiative designed to equip coaches, athletic personnel, and colleges with resources to support student-athletes facing mental health or substance use challenges.
For many student-athletes, a coach is the first person they confide in during times of distress—whether due to personal loss, academic pressure, or emotional challenges. While some collegiate programs have dedicated mental health teams, many coaches feel unsure of how to respond. CMCL bridges that gap, offering expert advice, reassurance, and actionable guidance.
Through CMCL, coaches now have access to a direct National Resource Line, enabling them to connect with clinical advisors who can provide insight tailored to their unique situations. A coach can speak with an advisor to discuss concerns, receive recommendations on next steps, and, when necessary, get help locating appropriate mental health or addiction services.
(850) 530-0932 – A National Resource Line for Coaches
